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Betty Crocker Privacy Policy
Effective Date: October 17, 2006
At General Mills, we are very sensitive to the privacy concerns of visitors to all of our websites, including this one. Though we do not obtain any personal information that individually identifies you (e.g., your name, address, phone number, e-mail address, etc.) unless you affirmatively provide it to us, many visitors do choose to provide us with such information. This Privacy Policy explains our online information practices and the choices you, as a visitor to this site, can make about the collection and use of your information.
What personal information might we ask you for and how do we use it?
We collect personal information from you (such as your name, address, phone number, e-mail address, etc.) only when you voluntarily provide it to us. Depending on the purpose for which the information was provided, we may use the information to communicate with you regarding our products, services, and promotions, to provide you with other information that you request, and/or to improve our product and service offerings.
Here are the circumstances in which we might ask for personal information from our consumers though our site, the types of information we obtain, and how we use the information:
• If you contact one of our Consumer Services Representatives through our site, we may ask you for personal information such as your name, address, phone number, or e-mail address so that we can respond to your questions or comments. (Of course, if you send us an e-mail, we will at a minimum obtain your e-mail address.)
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